Although it’s not impossible to change the name later, it’s Celebrate neurodiversity minds of all kinds shirt more difficult than starting with the right one from the beginning. Once your company is established and well-known, rebranding it will cost a lot of time and money, resources that can be better utilized elsewhere to grow your business. Once these companies grew, they even had to acquire the correct spelling of their domain names, fiver.com and flicker.com, as customers would easily misspell them in their web browser. Flickr eventually spent over a whopping $600,000 to buy the domain flicker.com. Yikes!