Amazon was originally named “Cadabra,” like the magician’s Coffee and sloths make me happy humans make my head hurt shirt “abracadabra.” But Jeff Bezos decided to change it after noticing that his lawyer confused it with the word “cadaver” which is used to refer to a dead body. Make sure there aren’t any potential conflicts before moving forward to avoid major legal headaches down the road. If you find any potential conflicts for the name you like, move on to the next one on your list. Otherwise, consult a trademark attorney to see if your name infringes on another trademark. Sometimes if the business using your name is in another industry, you may still be able to use it.